Are you looking for a cloud-based marketing automation solution for your business? Or, are you like most ecommerce businesses trying to get the most out of your customer data? If you're nodding your head to answer these questions, read on.
There are many types of marketing automation solutions, but how do you decide which one is best for your business needs?
So, today, we're deselecting one such solution: ad scale . More specifically, we'll look at:
Adscale: A Brief Overview
Adscale Products and Solutions
Advantages and disadvantages of Adscale
Adscale's resources and reviews
Our Final Verdict on Adscale
There's a lot to cover, so let's jump right in:
Adscale Review: About Adscale
With offices in the US, the Netherlands and Israel, Adscale is used by some well-known brands including Converse, Speedo, Replay and more.
In short, Adscale is a cloud-based marketing, advertising, SMS , email campaign and data solution best suited for e-commerce marketing managers, ad agencies, private advertisers and PPC managers (pay per click).
It uses artificial intelligence (AI) and first-party data to automate and better target marketing campaigns on major platforms, including Google Shopping, Google Search, Facebook Ads, Instagram and email listGoogle Display Ads.
Users define their marketing and advertising goals. AdScale then gets to work by automatically allocating funds to campaigns, so your budget is fully optimized. It also offers advice on keyword optimization, landing page performance, ad optimization, and more.
Adscale also takes images directly from your online store to create automated ads for these platforms. Additionally, you can automate other aspects of your activity, including budget management and activity reporting.
Adscale's easy-to-view dashboards provide all the information you need about sales revenue, advertising, marketing and ROI - all in one convenient place. More specific examples of advertising and marketing metrics include the revenue you generate per advertising channel (SMS, Instagram , Facebook, etc.), per customer, per region, percentage of repeat customers, and more.
Adscale Review: Adscale Solutions
Adscale offers four core products:
Use business intelligence-driven customer segmentation to target your ideal customers on the best social media sites and target customers with the right products on the most productive channels (Facebook, Instagram, Google Shopping, etc.).
Your AI advertising plan is tailored to meet the needs of your ecommerce business across all channels. First, you set your goals, then Adscale's AI will continually allocate your budget across channels to get the best value for your spend.
AI bid optimization uses historical performance, current market trends, and advanced forecasting models to ensure you get the most bang for your buck.
Run customized SMS campaigns by sending BI-based personalized messages to customers to better engage with your brand.
You can also use Adscale's embedded link shortener for accurate conversion tracking. Additionally, you can choose from different SMS automation options to tailor SMS campaigns to different customer segments.