The author has a soft spot for the pet industry when I was in college. Although I have not engaged in the industry, I still feel that the pet industry has an immeasurable market. The author has conducted a product analysis of pet-related APPs. This article focuses more on the understanding and rough analysis of the pet industry. Recently, I am waiting for new job opportunities, and I use my spare time to make a superficial analysis of pet-related apps. After all, this is an industry I have been optimistic about since college. Uploading this article here, on the one hand, I want to get more job opportunities through my own article, and on the other hand,
I want to communicate with my colleagues. I haven't worked for a long time, so please correct me if there are any deficiencies in the article (guidance, don't bother). 1. Market analysis 1.1 Market Status According to the 2017-2019 White Paper on China's Pet Industry, the phone number list number of pet dogs and cats in cities and towns across the country reached 99.15 million in 2019, an increase of 8.4% over the previous year's 91.49 million, as shown in Figure 1-1; among which the number of pet dogs The number of pet cats was 44.12 million, an increase of 8.6% year-on-year. Figure 1‑1 Source of data on the number and growth rate of dogs and cats in China: "White Paper on China's Pet Industry" 1.2 Market size
With the increase in the number of pets such as cats and dogs, the market size of the pet industry is also expanding rapidly. In 2019, the consumption market of pet dogs and cats in China's urban areas reached 202.4 billion yuan, an increase of 18.5% compared with last year, as shown in Figure 1-2. Among them, the size of the pet dog consumption market was 124.4 billion yuan, an increase of 17.8% year-on-year, and the pet cat consumption market was 78 billion yuan, an increase of 19.6% year-on-year. Figure 1‑2 Source of data on the size and growth rate of the national pet market: "White Paper on China's Pet Industry" In the consumption scale of the pet market,