The following principles apply to individuals as well as companies. In order to improve the company's flow, we will come up with a lot of ideas and make various attempts. Although most of them have no effect, we will continue to try.
All app distribution companies make money by app distribution. We developed email list news feed advertisements, lit up a new skill tree, and naturally gained additional income.
We want to make ourselves or the company more valuable. Will it become more valuable if we lie at home when we have nothing to do and the company does repetitive work for decades? A fool knows that, no. Not only will it not keep its value, but it will also become worthless with a high probability.
Because your skills may have been worth ten thousand at the time, and when the involution is completed, everyone will know it, and then he will be worth seven or eight thousand. Just like a new industry, a company that has just entered can make a lot of money with only a few guns. The company will feel that it is easy to make money, and it will be more relaxed about the process and management.
But when other companies enter the market, you will find that the same skills can bring millions of turnover in the past month, and now it is only hundreds of thousands. It's not that your level has dropped, but the company's capabilities are worthless.
This is why innovation is encouraged, whether it is the dilemma of innovators or to maintain the vitality of the company. In the final analysis, it is to let the company light up a new skill tree. When the old capabilities are worthless, new capabilities can bring new income. This is the only way for the healthy development of a person and an enterprise.