Books are the spiritual food of contemporary executive list people, people are more and more accustomed to reading on the Internet, and such products are executive list emerging one after another. This article comprehensively analyzes NetEase Snail Reading from eight perspectives, and takes you to an in-depth understanding of the operating logic behind the product. 1. Product background: Why does NetEase do snail reading? 1. Corporate strategy level Market perspective:
According to Analysys' estimates, the size of China's executive list mobile reading market in 2017 will probably be close to 14 billion yuan. basically formed. Compared with the fierce competition of online literature in the mobile reading market, it means that there are still some deep reading user groups that have not yet been developed. Enterprise perspective: the product space executive list vacancy of deep reading and the pan-cultural pattern are opened up On the one hand,
In 2011, NetEase began to deploy in the field of mobile executive list reading, and the online NetEase Cloud Reading APP focused on supporting the reading executive list of books, magazines and subscription content. Judging from the books of the APP, there are both online literature and published books, and they take a broad and comprehensive approach, but they also emphasize more on online literature, which is the same as many APPs on the market at that time.