AirAsia is building the airline industry’s first super app. Should other travel businesses follow?
AirAsia CTO Pablo Sanz gave a keynote presentation at the World Aviation Festival Virtual in April on how AirAsia went about expanding beyond travel into complementary areas like healthcare, lifestyle and finance, and how these different ‘pillars’ interact within AirAsia’s super app.
How to improve customer experience when products are out of stock (paywall)
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
For retailers, the consequences can be much more serious than missed sales. Poorly communicated stock levels can not only damage revenue, but can also impact long-term relationships with customers, and even reduce brand loyalty. A useful read, given supply chain issues across 2021.
10 brands getting creative with content on TikTok
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
TikTok made me buy it’: How the video-sharing platform is influencing fashion retail
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that viral videos tempt you to buy the next ‘must-have’ product.
Apple blocks open rate tracking: what will it mean for marketers? We asked the experts
In June, Apple announced Mail Privacy Protection, part of iOS15 and designed to block tracking pixels – tiny, invisible images that download along with other images in the email, and record an open – so that users of Apple Mail can interact with emails without the sender tracking whether they have been opened.
What will Google’s multimodal search and MUM mean for SEO? We asked the experts (paywall)
We turned to Econsultancy’s storied roster of search experts to ask: what do MUM and multimodal search mean for our relationship to search and SEO? How could they change the game for marketers? And what potential opportunities and challenges do they present?