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Robiul Islam
Jun 23, 2022
In Wellness Forum
SEO can no longer be an end in itself. It needs to be part of a larger digital strategy. Banner Design The video you have made cannot survive in a vacuum. It must be delivered to your prospects via Google; but also via social networks, via news and media sites, and via partners. Conclusion: What does all this mean for us as marketers? We just spent an entire article empathizing with the “beast”. Banner Design Understanding, credibility, and deliverability are all things we can help Google with, but what's your take? Let's return this. You must: Communicate your proposed solutions in as much detail as possible. Convince that you will satisfy the Google user. Banner Design The format of your content must be in the format corresponding to the context of the user. Advertising Continue reading below So providing the best solution to the problem of Google users is one thing. Make sure Google understands: What is your solution. That you are the best supplier compared to all equivalent solutions. Banner Design That the format is the most suitable for its user in its context. This is the key to SEO. More resources: SEO Fundamentals: Your Guide to SEO Success Factors SEO for Beginners: Banner Design An Introduction to SEO Basics A Complete Guide to SEO: What You Need to Know To learn more about Jason's three pillars of SEO, watch this recent SEJ video: But with blog posts, you're competing with all the other competing blue links and you'll need a ton of links to your blog page. You have to optimize the page and invest a lot to get closer to the first page. But, if you see a SERP that needs a video and doesn't have one, create a video. If you think the audio will be better, do it. Ditto for the image gallery or Banner Design featured snippets. Some examples where you can help Google (and Microsoft Bing) with deliverability: Advertising Continue reading below Page load speed. Mobile friendliness. Specific structure (code snippets can benefit from a table, a list or a title and a paragraph). Provide content in a format that suits the user (video, text, audio). Anything else that serves to indicate that the content is deliverable to Banner Design the user or that helps Google serve the content itself on the
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Robiul Islam
Jun 23, 2022
In Wellness Forum
A few examples where you can convince Banner Design Google (and Microsoft Bing) that you're the best out there: Clear and convincing pages about your company, your main employees, authors, partners, customers. Accurate and up-to-date content. Approval by a large group of peers. Comments. Positive user reviews on your content. Anything else to reassure Google that your brand and the people associated with your brand are knowledgeable, authoritative, and trustworthy Banner Design in your industry. Anything else that supports the credibility of your content (inbound links, social activity, on-page user-generated content, etc.) Always keep in mind that the credibility (EAT in Google-speak) of a given solution (the content) is evaluated at content, brand and author level. You need to improve on all three levels. Deliverability This seems to me to be a game-changer for anyone still thinking in terms of “traditional” blue link rankings. In Steps 1 and 2, Google evaluated Banner Design (and ranked) which available options are viable and which are the most credible. But this is not enough. He wants to provide a rich, engaging and satisfying result to his user. If we're evaluating 10 blue links, deliverability Banner Design is purely and simply page speed and mobile friendliness. Advertising Continue reading below Google sends the user to your site to find the solution to their problem or the answer to their question. But today, with snippets, videos, images, local results, and all the other rich elements, deliverability becomes more complex and more important. This changes things. As digital marketers, we are left with Banner Design no choice but to consider SEO as part of a larger digital marketing strategy. You need to create content that is directly valuable to your audience and publish that content on a platform that they interact with. The traditional approach to SEO relies heavily on blue links – for Google, this is what I would call secondary deliverability (i.e. an assessment of whether your site can “deliver” content like “ promised"). The richer results that Google provides today now bring an additional assessment of deliverability: Google has a choice – does this content provide excellent deliverability to the user on the site, or on the SERP? To get maximum visibility on Google, you need to provide content that can be delivered to your audience on your site after the click, but potentially can be delivered to that same user on Google's SERP. Advertising Continue reading below (The discussion of Banner Design whether Google's ability to serve your content on its own results pages is a debate for another day - I really want to focus on a positive and helpful approach to SEO.) A specific question may be better answered with a video than with text (procedural questions, for example), in which case a video is potentially more valuable as a solution to the Google user - the most "deliverable" solution. When I mention deliverability, site speed and mobile compatibility are the instinctive and inescapable reaction. Banner Design These are both necessary for delivery to the user if he clicks through the site. The most immediate question for Google is threefold: Is the content in the best format for the user (text, tabular data, list, video, audio, infographic)? Can Google confidently identify the exact portion of content it needs for Banner Design the SERP (whether text, audio or video, can it potentially identify and provide a snippet of code or can -is all the content necessary to fully satisfy the user)? Can Google easily pull this content into a format suitable for its SERP? To make your content deliverable, here are some tips.
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Robiul Islam

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