Forum Posts

sumaiya zahan
Jul 30, 2022
In Wellness Forum
Subscription number message grouping is a problem that has been criticized by many users for a long time. It becomes more and more difficult for users to quickly find the subscription number or article they want to read from the messy messages, and even loses the desire to read . Faced with this problem, the simplest and most rude way is to group, so why does WeChat delay grouping subscription numbers? The next article will discuss this issue. The purpose of this analysis is not only to analyze the WeChat product itself, but also to dig out constructive opinions from the function summary to support the better development of its own product work. 1. Defining the Demand Scenario The demand for grouping subscription accounts stems from the observation that the types and number of official accounts that users collect are increasing, and the push volume. Dismantling the problem phone number list Analyze the content of the demand scenario and "Why don't you group subscription numbers?", find out the nouns or adjectives in the question, and use the infinite method to disassemble them one by one. 2.1 Why WeChat First of all, I think WeChat does not need to group subscription numbers. WeChat positioning is acquaintance social. You can chat and interact with friends in the address book, homepage and discovery to socialize. For subscription accounts, it is more active retention and time-killing content modules; the content module indicators are mainly browsing depth, breadth, and browsing time, so the content module only is used as an auxiliary function. 2.2 Why are there more and more collections? Human nature likes to accumulate collections to gain a sense of security. With the low operation cost of collection and the increase of various public accounts, users are prone to lose their reading goals, and there are many choices and more confusion (respected and not allowing users to choose). For content browsing, the interspersed between different content is not easy to cause cognitive fatigue. If the target content appears, you can check the corresponding creator according to the address book. The purpose of collecting is to try to satisfy their own cognitive anxiety. 2.3 Why users can't finish reading The key point is that there are too many subscription numbers, users cannot read the daily push, and too many news red dots are accumulated, which can easily increase anxiety and resist reading, resulting in a vicious circle of guilt.
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sumaiya zahan

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